Bloom X Build Design Studio

Now booking new projects

/

About

Built for community.

Bloom X Build is a small web design studio for restaurants, wellness studios and service businesses. We started as URBN Web Design, and in 2026 we grew into a new name for what we have always believed: good businesses are built with their community.

The story

From URBN to Bloom X Build.

Crystal Jones · founder

Bloom X Build began as URBN Web Design, founded in Houston by Crystal Jones. Crystal grew up in a family of business owners, was selling candy around her neighborhood at thirteen, and joined the Navy at seventeen, where she served for six years.

She built URBN to help service-based businesses get found online and turn visitors into customers. Along the way she became an accredited small business consultant, and the work expanded from websites into helping owners run better businesses.

In 2026, URBN became Bloom X Build: a new name for a sharper focus on the restaurants, studios and service businesses that give a community its character.

Crystal Jones, ASBC · founder

“Partner, not vendor.”

How we have worked since the URBN days

What we value

Value 01

Build for the block.

We design for the people who live, eat and gather near you. Local customers are the measure of every decision we make.

Value 02

Clarity is respect.

Clear scopes, clear pricing and clear reporting. Your time matters, so you never have to decode us.

Value 03

Ownership is non-negotiable.

Your domain, your files and your words are yours from day one. No lock-in, ever.

Value 04

Results over decoration.

Beautiful is the baseline. A site earns its keep in calls, bookings and visits.

Next

Let’s get started.

Start with a short questionnaire. We take it from there.